
Fashion Awareness
Consumers stand fragile against the dealings of those who influence and dictate our behaviour. In this case, we’re talking about big fashion corporations, the same ones who avoid their responsibilities as leaders and choose to cover up certain harmful practices which directly affect us and the planet we live in. Fashion is much more than economics, it is - or should be - ethical above all.

Challenge
Fashion corporations are not acting according to their so-called brand values and never answer for their behaviour. Are fashion brands leaders or dictators? Why do we keep blaming the consumer? How can we change this perception once and for all?

Solution
We’ve designed this Ad Campaign which sheds light on the real issue, exposing the leaders of the fashion industry: they have a responsibility to change the tide into a new economic and social reality.
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