Gucci/AR

Fashion has always been the heart of our society and the way in which we communicate our personality, ideas and feelings to the rest of the world. Fashion can be trendsetting and disruptive of a certain social order at the same time, it all depends on who wears it and how.

Project Details

Services

Design

AR/VR

Strategy

Challenge

Given the high standards in fashion design and production, as well as the demand for exquisite materials; the manufacturing, distribution and display processes the items go through, generate unnecessary expenses for fashion companies and avoidable waste.

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Goal

Solution

To help with this worldwide issue, we’ve designed and developed an app which allows the consumers to customise and try on the clothing items of their choosing, bringing the whole fashion atelier experience to the comfort of their homes; this way, we’re able to reassess the amount of materials needed in production, resulting on a more sustainable process.

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Gallery

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